Volvo Leading the Way in Giving Drivers a Brake

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For drivers, especially in places like Philadelphia, expecting the unexpected is just part of the game. But on today's urban and suburban roads, obstacles seem to crop up almost out of nowhere, causing sudden accidents that human drivers can't always prevent.

That’s why Volvo's S60 and XC60 are among the full fleet of 2014 Volvos that come with City Safety, a new technology that uses an advanced sensor system to constantly analyze the road in front of your vehicle and keep you safe in case of an emergency. The only low-speed crash prevention system offered as standard among the 74 vehicles tested by IIHS, City Safety received a rating of "superior," factoring alongside Volvo's other safety innovations into the S60's and XC60's Top Safety Pick+ designation.

Updated earlier this year to be more accurate than ever and recognize bikers on the road, the Pedestrian and Cyclist Detection system uses an HD camera to identify people on foot or on bikes in your Volvo's immediate vicinity, keeping an eye on them to keep sudden moves from resulting in potentially tragic accidents. It's integrated with Volvo's Collision Warning, a radar system that monitors the distance between your vehicle and the ones in front of you in order to avoid rear-end collisions.

The S60 and XC60, both in stock now at Cherry Hill Volvo, will warn the driver in the event of a potential collision, and in the case of an imminent accident, will themselves apply the brakes to stop your vehicle before disaster strikes, as in this great video by our colleagues at Portland Volvo that shows City Safety in action on the XC60.

True to its name, the City Safety system works only at speeds of up to 31 miles per hour, keeping city drivers – not to mention those non-drivers with whom they share the road – safe. First implemented in the XC60 in 2010, City Safety serves to slow the car down, bringing it to a full stop if necessary. Meanwhile, Collision Warning with Pedestrian and Cyclist Detection has a full auto-brake feature, bringing the car to a full stop in the event that such drastic action is required.


The new IIHS crash-prevention-system test sets a new benchmark in auto safety, and Volvo is proud to be among the industry leaders in implementing this new technology as a standard safety feature. This is just the latest in a long line of innovations intended to move Volvo toward its long-term visions: that no one should ever be injured or killed in a new Volvo, and that in general, car crashes should be fully eliminated.

As anyone who's driven in Philadelphia can attest, narrow roads as well as overly aggressive bikers and pedestrians can create dangerous situations. One leisurely trip across the Ben Franklin Bridge to Cherry Hill Volvo can relieve many of those concerns by putting you in a new top-safety-rated Volvo at a great price. Our team is ready to help you choose the right car to keep you in comfort and style while protecting you and the people with whom you share the road. Don't take any chances; come down to Cherry Hill Volvo and fall in love with an S60, an XC60 or any of our other vehicles. You'll never want to drive another car.
Categories: News, Safety
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